We were brought on board to develop a system to monitor all paid and owned social media channels & review sites to best connect and engage with the community, and worked closely with the Operations and Marketing teams to identify & flag sensitive community escalations and provide solutions.

By building a strong online community, Forward was able to enhance their customer support and engage with their customers in a more meaningful way. Through our efforts, Forward was able to build a strong brand voice and refine their language for posts and content, which helped them to connect with their audience and grow their platforms which led to more service signups.

We developed and executed a comprehensive social media plan for Visit Modesto, which involved creating and sharing content on multiple platforms. This included regular postings on Instagram, TikTok and Facebook, with carefully crafted copywriting, video strategy for curated user-generated content to showcase the community and scheduling. In addition, we engaged with local businesses and potential visitors by crafting a community management strategy. To measure the success of our efforts, we tracked key metrics on a monthly basis, and provided bi-weekly consultation calls . We ensured that the community's image and branding remained consistent with Visit Modesto's marketing initiatives, and explored additional social media opportunities to further promote the destination.

The percentage increase of Visit Modesto's TikTok & Instagram video engagement increased between 2,900% to 9,900% due to our user-generated content (UGC) strategy.

Shares and saves on Instagram skyrocketed after creating Instagram guides and focusing on to-do lists, establishing Visit Modesto as the go-to source for things to do in Modesto

Account engagement increased by 24.7% in the first month.

Content impressions grew from 10k+ to 65,078k

We regularly communicated with customers & influencers to generate high-quality user-generated content (UGC) that resonated with their target audience which was integral to the success of their social media strategy.

A significant increase of 104% in follower growth was attributed to our user-generated content strategy on Instagram.

Additionally, their accounts reached increased from 2,500 to 12.29k, which was a 391.6% increase. This was accomplished by implementing a targeted advertising campaign and engaging with followers through comments and direct messages.

Profile visits also saw a significant increase, going from 100 visits to 888. This 788% increase in profile visits was attributed to producing user-generated content geared towards millennial women.

Website taps increased from 10 to 148 clicks a day, a 1380% increase which achieved by creating compelling call-to-action posts and using targeted advertising to drive traffic to their website.

“The (New Years) site sale went incredibly well. A lot of business driven by social media so thank you so much. I felt like I finally hit a pattern/turning point with sales.” - Owner, Natalie Zink

“Kudos to whoever is your social media manager. Just wow! You better keep them on payroll.” - The funniest and best message we received from a consumer.

See content strategy examples by clicking on image for full portfolio.

Strategized, planned and executed real-time social media campaigns.

Assisted in creating the talent social media strategy for each campaign: Ideate, Produce, Execute & Report for Twitter, Facebook & Instagram

See content strategy examples by clicking on image for full portfolio.

Communicated effectively with talent, publicists, managers and agents to ensure awareness with the latest social activation, while liaising with producers, writing staff, and the NBC Digital Team

Created original compelling social copy, video scripts and creative strategy for NBC talent that fit the voice of the cast while engaging the audience and aligning with client goals

Worked on-set during production for purposes of capturing content and building relationships with cast and crew

Transformed the Instagram page by strategically shifting the focus towards compelling storytelling, resulting in a significant increase in website clicks

YouTube Growth: 98 subscribers to 624 in 1 month

Facebook Page Grew 90.85%

“I have worked with Karla for almost a year now and would highly recommend her for social media strategy, branding, and implementation.” - Patrick Danohoe, CEO of Paradigm Life & PL Wealth Advisors

Developed a comprehensive brand, content, and social strategy, as well as implemented systems to streamline the social media team's workflow, including building a content calendar and training the marketing/communications team on how to navigate the systems. As a result, the company saw a dramatic improvement in their social media presence, with increased engagement and a growing following.

Social media analytics reveal an impressive increase of 18.24% in our Instagram followers.

To engage this audience effectively, we developed a comprehensive social media strategy that leveraged our core values, messaging, and visual identity.

We developed a social media strategy that aligned with their core values, messaging, and visual identity, providing a strong foundation for all future social media efforts.

We created a comprehensive social media strategy, managed their content, and clean up their Instagram page by conducting a thorough analysis of Amala Beauty's brand and target audience.

Managed their social media content and implemented a plan to clean up their Instagram page to remove fake followers, deleted irrelevant or low-quality content, and ensured that their Instagram page reflected their rebrand.

As a result of our work, Amala Beauty saw a significant improvement in their social media presence. They now have a clear social media strategy that aligns with their core values and resonates with their target audience. They have a growing following of real and engaged followers, and their social media content consistently receives high engagement.

Instagram Reels - By creating engaging and eye-catching Reels, our client was able to attract more followers, increase engagement rates, and build brand awareness.


Strategy - By developing a clear and effective video strategy, our client was able to better understand their target audience and create content that resonated with them, resulting in an increase in followers and engagement rates.


Copywriting - By crafting persuasive and engaging captions, our client was able to better communicate with their audience, leading to increased engagement rates and improved brand awareness.


Event Coverage - By providing comprehensive coverage of their events on Instagram, our client was able to allow their followers to experience the event in real-time, resulting in increased engagement rates and improved brand awareness.

Instagram account gained significant traction with the use of Reels. Their Reels were engaging and helped them to attract a larger audience. As a result, their Reels received more views, likes, and comments, leading to increased engagement rates.


With our help, our client developed a clear and effective strategy for their Instagram account. This strategy helped them to better understand their target audience and create content that resonated with them. They were able to consistently post high-quality content that aligned with their brand's values, which resulted in an increase in followers and engagement rates.


Initially our client had an Instagram page that was all over the place in terms of their visual brand look, with no cohesive theme or aesthetic. They were struggling to attract followers and weren't seeing any real engagement or sales from their page.

To address this issue, we conducted a thorough audit of their Instagram page and identified several areas that needed improvement. We advised them to hire a photographer and get rebranded to create a consistent visual brand look that would resonate with their target audience.

Guided them on best practices for Instagram and Facebook, including how to optimize their content for each platform and how to use hashtags effectively to increase their reach.

As a result of our guidance and support, our client was able to completely transform their Instagram presence and increase their sales dramatically. They now have a consistent visual brand look that resonates with their target audience, and they are using Instagram and Facebook to effectively market their products and connect with their customers.

“In just two consulting sessions with Karla, I was able to find clarity on what content to post on my business Instagram and even saw major growth in my page after just 2 weeks! I even feel more confident in how to share about my business with purpose off and online. She’s worth every penny.” - CEO of Taste Studio, Stephanie Oyervides